Responsive Websites Are The New Standard

Have you ever visited a website on your mobile and the page is not laid out right or the text is too small to read? What a mess right? That is because the website was not responsive. A responsive website is very important for your business. In this post, I’m going to talk about what responsive design is and why you need it.

What is a Responsive website design?

A responsive web design is an approach to web design aimed at allowing desktop pages to be viewed in response to the size of the screen or web browser one is viewing. Quite simply, is your website compatible for desktop, mobile and tablet? If so, the website is responsive. If not, your website is not responsive.

So do I need a responsive website?

The short, the answer is yes. Most people turn to their mobile phones when looking for a business or service. Having a website that works on any platform will increase the chances of visitors being more engaged. This results in better search rankings in Google which means more sales for your business. Having a responsive website is now the standard so don’t fall behind your competition.

More visitors are browsing websites from mobile phones so it’s important your website looks good or they will leave. Converting your website to responsive can be a large task for some small businesses financially and organizationally. Work with experienced consultants, web developers and understand what you need to do to have a responsive website. If you invest in the wrong technology, your business could get set back. It’s important to understand where you are in your business before you pursue.  

Key questions to ask yourself if you don’t have a responsive website?

  1. Are my customers viewing me on mobile or tablet as well? Perhaps identify these insights through Google Analytics first?  
  2. How much do I need to set aside to make this happen with a web developer?
  3. How long will this take? Do I need to shut down my existing website to make this happen?

 If you want to learn how to do this, contact me and we’ll discuss a few solutions.